What is required when price changes occur regarding consumer disclosure?

• A. Change prices but do not inform consumers.
• B. Update price lists and ensure consumers receive current pricing.
• C. Post the change only on the website but not in store.
• D. Notify only management.

Answer: (B)

When prices change, you must keep pricing information current and make it available to consumers. This aligns with the requirement to disclose pricing clearly and accurately so customers can compare and make informed decisions. Updating price lists ensures every channel shows the correct amounts, and ensuring consumers receive the current pricing means you provide the updated price information at the point of contact or sale, not just to internal staff or online audiences. If pricing is only posted somewhere else or not shared with the customer, it can mislead or confuse, which is not acceptable under consumer disclosure rules.