Under what circumstances might corrective advertising be required?

• A. For misrepresentation in advertising
• B. For minor typos
• C. If customers complain
• D. For new product launches

Answer: (A)

Corrective advertising is used when an advertisement is deceptive and that deception is likely to mislead consumers even after the original ad runs. The goal is to set the record straight and prevent ongoing harm by making clear, prominent information that corrects the false impression created by the misleading claims. This remedy helps restore fair competition and consumer understanding by ensuring the truth about the product, its performance, or its price is fully communicated.

Minor typos aren’t a deceptive misrepresentation that would require corrective advertising. Customer complaints alone don’t automatically trigger it, and launching a new product is simply ongoing marketing, not a corrective remedy.