If a price quote omits required items, what is it considered?

• A. Valid estimate
• B. Non-binding offer
• C. Optional
• D. Deceptive pricing practice.

Answer: (D)

Omitting required items from a price quote leaves out charges that are part of the total price, so the consumer is misled about how much they will actually pay. That incomplete price information is deceptive because it makes the price seem lower than it will be once all mandatory components are added. Under the Funeral Rule, price quotes must be complete and disclose all services and merchandise with their prices; a quote that leaves out mandatory items breaches this rule and is treated as deceptive pricing practice. It isn’t a valid, reliable estimate because it hides part of the cost, and it isn’t simply a non-binding offer or optional—it’s a misleading representation of price.