How must price information be communicated for urgent or immediate-service purchases?

• A. Only verbally.
• B. In writing, with all options and prices clearly displayed.
• C. In writing, but without listing all options.
• D. In writing with all options and prices clearly displayed.

Answer: (D)

In urgent or immediate-service purchases, price information must be provided in writing, with all options and prices clearly displayed. This aligns with the FTC Funeral Rule, which requires that a General Price List (GPL) be given to the consumer before finalizing arrangements. Having the price information in writing ensures there is a clear, reviewable record of every item and its cost, which is crucial when emotions run high and quick decisions are needed. It also helps the consumer compare options and avoid deceptive pricing or pressure tactics. Verbal quotes or partial lists do not meet the rule because they don’t provide a complete, accessible record of all available choices and their prices.