Are bundled price claims allowed under the Rule? If so, under what conditions?

• A. They are allowed only if all included items are clearly disclosed and priced, with no hidden costs.
• B. Never allowed
• C. Always allowed
• D. Only for non-service items

Answer: (A)

Bundled price claims are allowed, as long as every item and service included in the bundle is clearly disclosed and priced, with no hidden costs. This means you must specify exactly what is in the bundle and provide the price for the bundle, and ideally show the prices of the individual components so the consumer can compare. Any optional items or services not included in the bundle must be clearly identified and priced if offered. The bundle should not imply that it covers items required by law or that can’t be purchased separately, and there should be no hidden charges tucked into the bundle.